Dashboards & Heatmaps
Dashboards give you instant access to the key performance drivers, pre-defined indicators and real-time web analytics you need to steer your business to success. They visualise your current market data environment and its changes (over any given time period) at a single glance. The dashboard is designed in such a way that you can drill down on any item to get a better understanding of any change (e.g. more terminals, increase in price, etc). Powerful heatmaps indicate inefficiencies by analysing average cost per user versus your internal benchmark.